How we solved a COVID19 Business Challenge for

April 20 to July 20, 2020


Awesome Team of 50 Employees

QuickWork is a technology company based in Mumbai, India; a vibrant young team guided by experienced business leaders, creating a rapidly growing global footprint. They are Automation Builder platform that helps integrate multiple systems and communication in one place, making it easy for anyone to setup automations quickly.

The Business Challenge

Mobilise the young Sales Team to grow the business and get them ready for global markets; while WFH challenges.

Reframed Challenge Statement

How Might We shorten the Sales Cycle – Lead to Deal – in less than 3 Sales Interactions?

HMW, assist our customer to successfully simplify their user journey and make it frictionless?

Collaborative Insights Generated

Realign focus on customer success and not on platform technical features

Define identity and support the team to confidently communicate their pitch

Kick-off a Strategic Project – Launch of 100 Customers in 100 Days Program.

Results Achieved

  • Revenue growth jump by 35% in 30 days
  • No. of customers acquired increased by 50% in 30 days
  • New Positioning and Communication
  • Organisation Structure Alignment
  • High Team Engagement

Lab Process and Outcomes – 30 Days

24 hours of facilitated session

>30 hours of team effort (8 hrs/week x 4 Weeks)

Intent: Help the team solve their own challenges

During the team onboarding session, we kicked of the growth projects, 3 teams were formed, each given an innovation-based project and mandate to lead their team of 4 members each:

  • Channel Partner Program Design
  • Sales Process Experience Design
  • Organisation Design
  • User and stakeholder were identified
  • Journey Map for Partner and Customer were developed
  • User Jobs to be Done (JTD) analysis
  • Sample User interviews were conducted to discover their needs
  • Research data was translated into insights and improvement opportunities were identified
  • We cocreated the Organisation Vision, Mission, and Identity, the same was shared with the entire team and feedback was collated
  • Multiple Ideas and User Story Boards
  • Samples of Interactive Forms, Business Process Models and Sales + CRM Process were developed + implemented
  • Sales Communication Experiments were done
  • Organisation structuring was done
  • Product and Process Training was conducted
  • Marketing and Communication was revamped