Solve your Business Challenge
or those of your clients

Lab is a central repository of all the methods, tools and tactics we use to design growth solutions for our partners.

What does the Lab hold

Lab

A Library of methods and tactics on DT, User Research, Business Innovation and Experimentation, developed through the collective experience of facilitators and founders of BDL.
250+ ready-to-use templates for a range of scenarios - Brand Design, Challenge Framing, Forming Insights, Strategy Maps, Business modelling, User flow and more
Virtual collaboration white boards from Mural and Miro

Lab

You can

Solve your Business Challenge

Identify and define your Growth Challenge i.e. your Fit and use the carefully curated Library of methods to design a solution

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Facilitate a Client

Use the Lab resources to facilitate a client in their challenge resolution (for BDL Professional VCLs and Certified Master Facilitators)

Connect with us

Learn How To

Leverage our Lab resources for Virtual Facilitation

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venn-diagram

Find your Fit

Lab 0

FOUNDATION

Be a design thinker - Experience the excitement of creatively solving problems

Outcomes:

Describe the Design Thinking Process and Steps from the challenge to the outcome
Build Creative Confidence to solve any challenge
Self-Learn, form a team around a specific challenge and practice

Lab 1

DISCOVER

Understand your customer - Uncover their needs and the things they want done

Outcomes:

Frame the Challenge Statement
Finalize the Research Plan
Field Implementation
Elaborate the Empathy and Journey Map

Lab 2

DEFINE

Get actionable insights - Transform research data into insights and opportunity for brainstorming

Outcomes:

Articulate Customer Pains, Gains and Jobs to Do
Synthesize and Form User Insights
Frame Opportunity Statements
Identify Opportunities for Ideation

Lab 3

DEVELOP

Visualize the solution - Ideate and build prototypes to visualize each moment of the solution

Outcomes:

Brainstorm Ideas
Build concept posters and storyboards
Create a Low Fidelity Prototype
Prepare the Idea Pitch

Lab 4

DELIVER

Design mini-pilot experiments - Test your concepts for desirability, feasibility and viability

Outcomes:

Decide Methods to Test Hypotheses
Design the Mini-Pilot
Implement User and Market tests
Prepare for Final Demo Day

Lab 5

LANDSCAPE and OPPORTUNITIES

Prioritize your Focus - Explore contextual trends and navigate opportunities that shape your business

Outcomes:

Map Current Business Context and Known Trends
Explore Adjacent Market Opportunities
Discuss Customer Trend based Opportunities
Prioritize Opportunities to Pursue and Determine Investment Levels

Lab 6

STRATEGY DESIGN

Cascade Strategic Choices – Plan coherent and aligned action

Outcomes:

Define the Competitive Landscape and Differentiation Elements
Make Conscious Choices and Articulate How to Win
Review the Strategy and Define Elements that need to be in place for its Success
Design Tests to Gain Insights into Execution Barriers and How to Overcome them

Lab 7

BUSINESS MODEL INNOVATION

Fast Forward the Product Market Fit - Create unique value generators, consciously

Outcomes:

Identify Value Propositions that are Insightful, Unique and Targeted
Explore Innovation Tactics that Build Stronger Solutions
Draft a Business Blueprint to move your Concept Forward
Prioritize the Riskiest Assumptions and Prepare for Testing

Lab 8

BUSINESS EXPERIMENTS

Prototype the Business Model - Test how value will be delivered and revenue will be earned

Outcomes:

Design your Business Experiment Plan and Testing Process
Build a Prototype of your Offer and Test with your Customers
Build a Prototype of your Revenue Model and Collect Evidence on Customer Willingness to Pay
Capture Key Moments around your Channels and Collect Evidence on Target Market Activation

Lab 9

IDENTITY AND VALUES

Build Shared Agreement - Align purpose to culture, structure and strategy.

Outcomes:

Revisit the Organization Purpose and Define the Identity, Positioning and Its Communication
Review the Strategy and Align the Cultural Values and Behaviors Required for Success
Identify the Organization Capabilities, Processes and Build the Change Plan
Prepare a Clear Concise Business Story

Lab 10

VISION AND GOALS

Set Parameters - Map strategic goals, measures and metrics, aligned to the Business Strategy

Outcomes:

Define the Business Vision, Break It Down into Themes and Bold Steps to Achieve It
Define Strategic Objectives and Frame Goals That Are Balanced
Link Goals to Initiatives and Determine the Capabilities Needed to Achieve Them
Cascade Goals into A Metric Stack

Lab 11

SCALE UP EXECUTION MAP

Execution Game Plan for Success - Identify the connection of strategic goals and objectives

Outcomes:

Demonstrate the Linkages Between Strategy and Specific Initiatives/Programs
Build A Visual Map of The Strategy Execution Plan
Plan the High-Level Execution Game Plan, Assigning Responsibility and Deadlines
Define the Strategic Governance and Execution Assurance Processes

Lab 12

COGNITIVE LEADERSHIP

Build Leadership Confidence – Speaking to persuade and lead collaboratively without authority.

Outcomes:

Employ the Principles of Influence Without Being Manipulative or Unethical
Explore Specific Behaviors That Demonstrate Credibility
Get Insights into Your Communication Style and Practice High Impact Communication Techniques
Confront Team Performance Problems in A Positive Way While Building Relationships

The Lab Experience

workspace

Workspace

Virtual boards to collaborate visually, build models, with ready to use frameworks, methods and your imagination.

Digital Library

An equipped resource centre with real-life case examples, innovation and business design methods, various tools and templates.

Pracademic Facilitators

Industry practitioners and consultants who work together with you to achieve outcomes.

Build my Lab Workout

Library

library

The Library is a resource centre with Business Design methods, real-life case examples, innovation tools and templates. These authoritative and adaptable resources have been developed through the collective experience of facilitators and founders of BDL.

Visit the Library

library