This helps us understanding your personal context and challenge
How Might We
whom are they targeting, serving, influencing, impacting
so that they (outcome)
the impact/benefit you want them to realise/achieve to deliver
Are they new customers: Y/N
If Yes: Are they happy? Do they have additional needs?
Describe Customer Persona Briefly?
Why Now? Text Field (list your reason)
What is stopping you? Text Field (list your reason)